Cassis measures the performance of its stores with Experian FootFall counting solutions

Client

Cassis is a Belgian chain of readymade female clothing created in 1992. At the beginning of 2008, it had 53 shops in Belgium, Luxembourg and France.A second brand was created in 2003: Paprika, a line of clothing for plussize women, available in 33 stores also located in Belgium, Luxembourg and France.

Mission

To measure store traffic and to evaluate commercial performance

Solution

FootFall counting systems

Benefits

Experian Footfall systems provide reliable data on a daily basis.

• Cassis and Paprika have at their disposal the conversion rate per hour, per day and per store, along with other indicators to help their teams to meet their objectives.
• The conversion rate becomes a commercial management tool to increase performance and reduce differences between the stores.
• Overall, Experian FootFall counters make it possible to increase sales turnover