Experian optimises the Audi-VW networks in Belgium

Client

D’Ieteren Auto covers all Belgian distribution activities for the brands of the Volkswagen group, as well as for Porsche and Yamaha.Since its creation in 1805, D’Ieteren has been working constantly on the development of “automobility”. Inventiveness and rapid assimilation of new technologies have done the rest.A resounding success: 20% market share, 100,000 new vehicles sold every year, 300 dealers and more than 1,400 employees.In view of extensions to the range of vehicles, recent technological developments and new European legislation, the D’Ieteren Group wanted to adapt the Audi and VW networks.

Mission

To develop an optimal master plan for the new Audi and VW sales and after-sales service networks

Solution

• Modelling consumer behaviour by identifying the key factors in the choice of dealer
• Quantifying the impacts of the possible network configurations in order to adopt the best configuration

Benefits

• Strategic master plan adjusted according to “pragmatic” recommendationsMethodological approach allowing objective decision-making
• Involvement of network managers in formulating the configuration of the network
• Extension of the study to evaluate annual quotas for each dealer (over 4 years)
• Estimation and quantification of the impact of new outlet location scenarios.